famous safari-style jacket which Activision presented
to favorite outsiders and employees in conjunction
with it's party to support Pitfall
at Winter CES in June of '83 The party itself
was everything that had come to be expected of
Activision's WCES Hyatt Regency bashes (they held
their opulent Winter Las Vegas parties at the
Desert Inn). Tickets were sought after and often
sold, but Activision rarely had the heart to turn
anyone away. Guests marveled at the jungle setting
in the hotel's largest hall, complete with exotic
birds and card counter and Pac-Man
strategy book author, the late Ken Uston was there
with his very own monkey (and yes, he'd let you
touch it). The bubble had not yet burst, the party
was still in full swing, and this may well have
been the high noon of the Atari 2600 Age.
of the oldest game-giveaways was this Bubble
Ghost glass paperweight which was distributed
by Accolade in 1982-83. Accolade also gave out
a bottle of soapy water and a bubble blower
with a Bubble Ghost wrapper. Accolade
has always had great promotional items and their
pieces are favorites among collectors.
limited edition sculpts of the ship designed by
Syd Mead (best known for creating the visual look
of Blade Runner, the movie) for the game Cyber
Race and reproduced in miniature form
by publisher Cyberdreams. A total of 475 were
cast and these are extremely rare. The second
photo shows the underside of the sculpt, signed
and numbered by Mead.
pin distributed by Segasoft along with a Brunswick
bowling bag for its game, Three Dirty Dwarves.
miniature gold Slinky (in a blue velvet pouch)
is a most unique item. I have no idea why Sega
produced them, since they don't seem to fit with
any of the games the company was producing --
at that or any other time. Nonetheless, it's a
Interplay and Microprose are among the companies
who have used yo-yos to merchandise products.
Given the nature of the game industry, this is
a very appropriate item indeed.
promotional item started a trend for jigsaw puzzles-in-a-bottles
as game giveaways. It is believed that this Myst
entry was the original.
broke new ground when it gave away a real skateboard
festooned with the logo and illustrations of the
game star Radical Rex. Hopefully,
it was never actually used as a skateboard by
anyone or it surely would have inspired some radical
wrecks. This is a close-up of the illustration
which appears on the underside of the board.
faux-leather motorcycle jacket attached to a keychain
was a seldom-seen giveaway to celebrate Road
Rash 2, EA's excellent (and extreme) motorcycle
sim. This item was found sitting on a table at
the back of the room at a press party which, as
recalled, was held by Virgin. Whatever, I LOVE
Urban Strike helicopter could actually
be launched by hitting the white button. Very
popular item among collectors.
logo has begun to fade on this Primal Rage
paperweight, which was produced to celebrate the
release of the PSX version of the game.
giving away a pair of flip-flops for its Heat
Wave game, Accolade pushed its "Games
with Personality" campaign with... a pair of socks
and a shoelace!
is the first known Excalibur-style letter opener
offered by a game company. Accolade's lead was
followed for Sierra and several other companies,
but this is the first.
|A MIP (mint
in package) pack of Lara Croft trading cards which
Eidos gave out at the trade show. The show also
featured several models in full Lara gear who
were even more memorable than these cards.
of the coolest game watches ever offered as a
CES or E3 premium was Nintendo's Game Boy watch.
A little clumsy to actually wear, but it looks
great tacked to a display wall.
is a hand-held, assemble-yourself glider which
Dynamix produced for its WWI air combat sim, Red
Mortal Kombat keychain from Acclaim,
which produced a staggering selection of MK-related
items, but this is one of the nicest.
oversized plastic monstrosity is still one of
my favorite watches. It isn't about telling time,
it's about SONIC!
knives are popular items among game-related collectors.
Iron & Blood is one such knife.
Did you ever think about why the Swiss, who are
eternally neutral, need an army, anyway?
development group Crave wanted the press to think
about them, so they distributed these logo-bearing,
squeezable rubber brains. That's using your heads,
of the many game-based watches, Activision offered
this one inspired by the remake of Pitfall.
|This is one
of the oldest items displayed on these pages.
As you can see, it is somewhat chipped. When Accolade
introduced the early computer game, The
Third Courier, they gave away this
miniature "spy" camera to press and distributors
with game logos have always been popular, but
this one from Sports Time's Superstar Ice
Hockey from Mindscape was one of the first,
along with one produced by Activision to celebrate
its 2600 game, Ice Hockey.
classy and rather austere-looking watch is a Sega
classic. Sega now sells a line of logo watches
at retail, but this baby was for the tradeshow.
game exec (probably Mike Katz) surprised me at
CES one year by giving me a set of Japanese plush
figures based on the Sonic characters. They were
sold > at retail in Japan but never made it to
the States. I have three or four > different characters
but Sonic still rules.